privacy policy

This privacy policy (“Policy”) explains how Lother Co. (“we”, “us”, or “our”) collects, uses, and protects the information you provide when you visit and use www.lotherco.com (“website” or “service”). By using this site, you agree to the practices described here.

We are committed to protecting your privacy and handling your data responsibly in compliance with applicable laws and regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.

We may update this Policy from time to time. Any changes will be reflected on this page with a new effective date. We encourage you to review it periodically to stay informed.

1. Information We Collect

When you interact with our website, we may collect the following types of information:
 • Contact Information: Your name, email address, phone number, and any other details you voluntarily provide via forms or email.
 • Usage Data: Your IP address, browser type, device information, access times, pages visited, and referring websites.
 • Preferences & Interests: Information you choose to share, such as your wedding date, venue, or service interests.
 • Behavioral Data: Activity on our website (e.g., time spent on pages), collected through cookies or analytics tools.

2. Why We Collect Your Data

We collect and use your data for the following reasons:
 • To communicate with you and respond to your inquiries
 • To provide photography and videography services
 • To understand your needs and improve your experience
 • To send updates, guides, or other helpful resources
 • To personalize your experience based on preferences
 • To share occasional promotional or educational content
 • To conduct limited market research or request feedback

3. Safeguarding Your Data

We take appropriate security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. This includes the use of secure servers, password protection, and reputable third-party platforms with their own security protocols.

4. Cookie Policy

Our website uses cookies to improve your experience and help us understand how you use our site. Cookies collect information like which pages you visit and how long you stay. This data helps us improve the website and tailor content to better serve you.

Cookies do not give us access to your computer or any personal data you have not shared.

You can choose to accept or decline cookies through your browser settings. For guidance on managing cookies, visit internetcookies.com.

5. Links to Other Websites

Our website may include links to other websites for your convenience. Please note that we are not responsible for the privacy practices or content of those websites. Once you leave our site, we encourage you to read the privacy policy of the site you visit.

6. Your Privacy Choices

You are in control of your personal data. You may:
 • Opt out of emails at any time via the unsubscribe link
 • Limit the personal information you share
 • Contact us to access, update, or delete your data

We do not sell, lease, or share your personal information with third parties for marketing purposes. We may only share information if legally required or with your explicit permission.

7. Third-Party Tools

We may use trusted third-party providers to assist with email communication, client management, analytics, or website hosting. These providers may access your data only as needed to perform their services and are bound by confidentiality agreements.

8. Contact Us

If you have questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact us:

Lother Co.
info@lotherco.com
Pensacola, Florida